Accenture (NYSE: ACN) and SOASTA, a leader in performance analytics, are forming an alliance to provide faster and more reliable digital performance management solutions to clients. In addition, Accenture has made a minority investment in SOASTA. Terms of Accenture’s investment were not disclosed.
Combining Accenture’s global testing and performance engineering capabilities with SOASTA’s advanced performance management and analytics tools will allow clients to increase end-to-end performance of their web sites and mobile applications while delivering exceptional customer experiences. This ability to monitor customer experience in real time can help predict and solve performance problems from virtually any location and on any device around the world. This approach can provide significant business visibility and drive revenue impact, such as in online retail where even momentary latency can result in significant drops in page views, shopping cart abandonment and ultimately sales conversion.
“The speed of digital and mobile is a game-changer, leading businesses to embrace agile, high velocity application development,” said Paul Daugherty, chief technology officer, Accenture. “The accelerated pace of development is driving a greater need for high quality, reliable performance testing and validation in real-time production environments. Through agreements with pioneering companies like SOASTA, we are effectively strengthening our ability to offer on-demand performance engineering and testing as-a-service, along with advanced diagnostics, service virtualization and analytics as we help our clients transform rapidly into digital enterprises.”
As part of the alliance, Accenture will draw on its extensive experience with enterprise clients to advise SOASTA on their product roadmaps. Accenture will also become a reseller for SOASTA products and will provide solution development support.
“In the hyper-competitive online marketplace where performance is critical and milliseconds can equal millions, providing a better customer experience is the only way to win,” said Tom Lounibos, CEO and Co-Founder, SOASTA. “We’re thrilled to have established an investment and alliance agreement with Accenture, enabling us to provide even more business value to our joint clients by offering actionable intelligence that can help them quickly understand what’s working, what isn’t and what to do next.”