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Amazon Web Services Announces 2016 India Expansion

India-based AWS Infrastructure Region will enable customers to run workloads in India and serve Indian end-users with even lower latency

Amazon Web Services, Inc. (AWS) recently announced that it will open an AWS infrastructure region in India for its cloud computing platform in 2016.

“Tens of thousands of customers in India are using AWS from one of AWS’s eleven global infrastructure regions outside of India. Several of these customers, along with many prospective new customers, have asked us to locate infrastructure in India so they can enjoy even lower latency to their end users in India and satisfy any data sovereignty requirements they may have,” said Andy Jassy, Senior Vice President, AWS.“We’re excited to share that Indian customers will be able to use the world’s leading cloud computing platform (AWS) in India in 2016 – and we believe India will be one of AWS’s largest regions over the long term.”

Customers in India such as Hike, PayTM, ZEDO, Freshdesk, Inmobi, Capillary Technologies, HackerEarth, Getit, Ferns N Petals, redBus, Druva, Vserv, Hungama, Tata Motors, Jubilant Food Works, STAR India, Future Group, Manipal Global Education, Classle, NDTV, Dalmia Bharat Sugar, Usha International, Macmillan India, Apeejay Stya and Svran Group are already using AWS to drive cost savings, accelerate innovation, speed time-to-market, and expand geographic reach in minutes.

Tata Motors Limited’s customer portals and its Telematics systems are running on the AWS Cloud. “Whenever we plan on rolling out a new project or experimenting with a new technology, AWS helps us in quickly provisioning the required infrastructure and enables us in getting up and running at a fast pace,” said Jagdish Belwal, Chief Information Officer of Tata Motors. “AWS has helped us become more agile and has drastically increased our speed of experimentation and therefore, innovation.”

NDTV has been using AWS since 2009 to run their video platform and all their web properties on AWS. During the May 2014 general election, NDTV using AWS was able to handle the unprecedented web traffic that scaled 26 times from 500 million hits on a normal day to 13 billion hits during election day, and regularly peaked at 400,000 hits per second. “We have been an early adopter of AWS and the benefits that we experience is beyond just cost savings, it is the agility that enables us to move fast with new projects that makes a positive impact and real difference to our business,” said Kawaljit Singh, CTO of NDTV Convergence.

Ferns N Petals, a leading flower and retailer in India with 194 outlets in 74 cities and delivery across 156 countries worldwide. They decided to move their entire online business to AWS. Since moving to AWS, they are able to manage rapid growth of their users’ traffic that peaks at 80 percent during the festive seasons. “Our experience with AWS over the past year has been excellent. AWS is now the cornerstone in our growth strategy,“ said Manish Saini, Vice President of online business for Ferns N Petals. “We have recently launched two new businesses that include new overseas expansion that are all running on AWS. We are now able to spend more time and resources in areas that matter to our customers such as new mobile app development that will enhance their buying experience.”

Novi Digital is a wholly owned subsidiary of STAR India, one of the largest media and entertainment companies in India. uses AWS to run hotstar, a flagship OTT platform for drama, movies and live sporting events. With more than 20 million downloads in four months, hotstar has seen one of the fastest adoptions of any new digital service anywhere in the world. “The reliability of the highly scalable AWS cloud platform has enabled hotstar to break many records in the last four months,” said Ajit Mohan, Head of Digital, STAR India. “AWS has been a key partner in helping us deliver a compelling and seamless experience for millions of users.”

AWS also has a vibrant ecosystem in India, including partners that have built cloud practices and innovative technology solutions on the platform. The AWS Consulting Partners in India include Accenture, Blazeclan, Frontier, Intelligrape, Minjar, Progressive, PWC, SaaSforce, SD2labs, Team Computers,Wipro, and many others. Among the AWS Technology Partners in India are Adobe, Druva, Freshdesk, Indusface, Microsoft, Newgen, RAMCO, SAP, Seclore and many others. For the full list of the members of the AWS Partner Network, please visit: https://aws.amazon.com/partners/

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